hej!

I’m Felix, an art director from Sweden based in the US.
I’m currently at Critical Mass.

Some quick hits:
- Launched a celebration of how US fans soccer.
- Reunited the most iconic TV cast of all time.
– Released Lil Nas X’s new single with Vitaminwater.
- Brought Coca Cola in to the virtual gaming realm.
- Made water seem smart, kinda.

Peace!





︎︎︎



EXPERIENCE


PRESENT
Critical Mass | Art Director |
Clients: AT&T & New Business
2022
Havas International | Art Director |
Clients: Smartwater, Coca-Cola, Vitaminwater
2021
Cutwater | Art Director |
Clients: Harvest Snaps, Feels, Dermapen & New Business
2020
Hi5Agency | Freelance Designer |
Clients: Spotify, Benjamin Moore, Blizzard
2020
Apple | Content Curator |
Clients: ︎



AWARDS



2025
SLEEP WITH RAIN
Webby Winner - Advertising, Media & PR
B2B 2025
People's Voice Winner - Advertising, Media & PR
B2B
People's Voice Winner - Advertising, Media & PR
Best B2B Campaign 2025

2024
SLEEP WITH RAIN
Cannes Lions, Silver(Social & Influencer)

Clio’s , Gold – Influencer & Talent / Storytelling
Clio’s, Silver - Brand Entertainment & Content / Film
Clio’s, Bronze - Influencer & Talent / Brand Promotion

Cresta Awards, Silver – Social & Influencer /campaigns
Cresta Awards, Silver – Branded Content/brand-funded film
Cresta Awards, Silver – B2B/film
Cresta Awards, Silver – Creative Strategy
Cresta Awards, Bronze – AFilm Craft/Use of humour
Cresta Awards, Bronze – Creative Effectiveness
2020
One Show Young Ones, Gold – Everyday Explorer
Greater SF Addys, Gold (digital creative)
District Addys, Silver (integrated)
District Addys, Silver (poster)
District Addys, Silver (book design)
Greater SF Addys, Silver (poster)
Greater SF Addys, Silver (book design)
Greater SF Addys, Silver (integrated)
Greater SF Addys, Bronze(OOH)
AAU Spring Show, Bronze – The New Normal
District Addys, Silver (digital creative)



FEATURES



Work Featured
AdWeek, AdAge, Hypebeast
The Drum, Campaign, Muse by Clio
Dailymail, USAToday, PeopleMagazine
FastCompany
Judging
The Shorty Impact Awards
One Club Young Ones - ACD
The Shorty Awards
AIVA Communicator Awards
Le Book Creative Awards
One Club - Portfolio Night SF
Content Marketing Awards


EDUCATION


2020
Academy of Art University | Advertising |
BFA, Advertising
2017
Berghs School of Communication | Advertising |
Bachelor Programme

DOWNLOAD RESUME HERE


CREDIT

Most showcased work on this website is the result of collaborating with a lot of talented
individuals, including creatives, strategists, producers, directors etc.