hej!
I’m Felix, an art director from Sweden based in the US.
I’m currently at Critical Mass.
Some quick hits:
- Launched a celebration of how US fans soccer.
- Reunited the most iconic TV cast of all time.
– Released Lil Nas X’s new single with Vitaminwater.
- Brought Coca Cola in to the virtual gaming realm.
- Made water seem smart, kinda.
Peace!
︎︎︎
EXPERIENCE
CRITICAL MASS
ART DIRECTOR
2023-PRESENT
HAVAS
ART DIRECTOR
2022-2023
CUTWATER
ART DIRECTOR
2021
HI5AGENCY
FREELANCE DESIGNER
2020
APPLE
CONTENT CURATOR
2020
VARIOUS CLIENTS
FREELANCE AD
2018-PRESENT
ART DIRECTOR
2023-PRESENT
HAVAS
ART DIRECTOR
2022-2023
CUTWATER
ART DIRECTOR
2021
HI5AGENCY
FREELANCE DESIGNER
2020
APPLE
CONTENT CURATOR
2020
VARIOUS CLIENTS
FREELANCE AD
2018-PRESENT
SELECT CLIENTS
AT&T, VITAMINWATER, SMARTWATER, COCA-COLA, NIKE, SPOTIFY, APPLE, BLIZZARD, RIOT GAMES, SPRITE, BENJAMIN MOORE, HARVEST SNAPS, DERMAPEN, 3M ETC.
AWARDS
CANNES LION
BRONZE
B2B
2025
CANNES LION
SILVER
USE OF HUMOR
2024
ONE SHOW PENCIL
BRONZE
INTERACTIVE, ONLINE
2025
ONE SHOW PENCIL
MERIT
INTEGRATED
2025
ONE SHOW PENCIL
MERIT
INFLUENCER MARKETING
2025
ONE SHOW PENCIL
MERIT
BRANDED ENTERTAINMENT
2025
BRONZE
B2B
2025
CANNES LION
SILVER
USE OF HUMOR
2024
ONE SHOW PENCIL
BRONZE
INTERACTIVE, ONLINE
2025
ONE SHOW PENCIL
MERIT
INTEGRATED
2025
ONE SHOW PENCIL
MERIT
INFLUENCER MARKETING
2025
ONE SHOW PENCIL
MERIT
BRANDED ENTERTAINMENT
2025
D&AD
MERIT
ENTERTAINMENT
2025
D&AD
MERIT
DIGITAL MARKETING
2025
D&AD
MERIT
ENTERTAINMENT
2025
CLIO’S
GOLD
INFLUENCER NARRATIVE
2025
CLIO’S
SILVER
INTEGRATED
2025
CLIO’S
BRONZE
INFLUENCER
2025
MERIT
ENTERTAINMENT
2025
D&AD
MERIT
DIGITAL MARKETING
2025
D&AD
MERIT
ENTERTAINMENT
2025
CLIO’S
GOLD
INFLUENCER NARRATIVE
2025
CLIO’S
SILVER
INTEGRATED
2025
CLIO’S
BRONZE
INFLUENCER
2025
SHORTY AWARDS
GOLD
LINKEDIN PRESENCE
2025
SHORTY AWARDS
GOLD
LINKEDIN
2025
SHORTY AWARDS
BRONZE
B2B
2025
SHORTY AWARDS
FINALIST
BRAND PRESENCE
2025
SHORTY AWARDS
SILVER
LONG FORM VIDEO
2025
CRESTA AWARDS
4x SILVER
2025
GERETY AWARDS
SHORTLIST
2025
GOLD
LINKEDIN PRESENCE
2025
SHORTY AWARDS
GOLD
2025
SHORTY AWARDS
BRONZE
B2B
2025
SHORTY AWARDS
FINALIST
BRAND PRESENCE
2025
SHORTY AWARDS
SILVER
LONG FORM VIDEO
2025
CRESTA AWARDS
4x SILVER
2025
GERETY AWARDS
SHORTLIST
2025
ADDYS
3x GOLD
2025
IAC AWARDS
GOLD
2025
CRESTA AWARDS
2x BRONZE
2024
APPLIED ARTS MAG
GOLD
2025
WEBBY AWARDS
3x GOLD
2025
ONE SHOW YOUNG ONES
GOLD
2020
GREATER SF ADDYS
1x GOLD, 3x SILVER, 1x BRONZE
2020
DISTRICT ADDYS
4x SILVER
2020
MORE TO COME...
3x GOLD
2025
IAC AWARDS
GOLD
2025
CRESTA AWARDS
2x BRONZE
2024
APPLIED ARTS MAG
GOLD
2025
WEBBY AWARDS
3x GOLD
2025
ONE SHOW YOUNG ONES
GOLD
2020
GREATER SF ADDYS
1x GOLD, 3x SILVER, 1x BRONZE
2020
DISTRICT ADDYS
4x SILVER
2020
MORE TO COME...
FEATURES
WORK FEATURED
ADWEEK
ADAGE
HYPEBEAST
THE DRUM
CAMPAIGN
MUSE BY CLIO
DAILYMAIL
USATODAY
PEOPLEMAGAZINE
FASTCOMPANY
+MORE
ADWEEK
ADAGE
HYPEBEAST
THE DRUM
CAMPAIGN
MUSE BY CLIO
DAILYMAIL
USATODAY
PEOPLEMAGAZINE
FASTCOMPANY
+MORE
JUDGING
SHORTY IMPACT AWARDS
ONE CLUB YOUNG ONES
THE SHORTY AWARDS
AIVA COMMUNICATOR AWARDS
LE BOOK CREATIVE AWARDS
ONE CLUB PORTFOLIO REVIEW
CMA AWARDS
SHORTY IMPACT AWARDS
ONE CLUB YOUNG ONES
THE SHORTY AWARDS
AIVA COMMUNICATOR AWARDS
LE BOOK CREATIVE AWARDS
ONE CLUB PORTFOLIO REVIEW
CMA AWARDS
PERSONAL PRESS
“SWEDISH AD IN US”
RESUME
“THRIVING IN ADVERTISING”
ONE CLUB
“INTRO, FELIX AD”
MEDIUM
“FROM STOCKHOLM TO US”
BERGHS
“BERGHS STUDENTS NEW RECORDS”
BERGHS
“SWEDISH AD IN US”
RESUME
“THRIVING IN ADVERTISING”
ONE CLUB
“INTRO, FELIX AD”
MEDIUM
“FROM STOCKHOLM TO US”
BERGHS
“BERGHS STUDENTS NEW RECORDS”
BERGHS
EDUCATION
ACADEMY OF ART
UNIVERSITY
BFA, ADVERTISING
ART DIRECTION
2020
BERGHS SCHOOL OF COMMUNICATION
ADVERTISING
ART DIRECTION
2017
UNIVERSITY
BFA, ADVERTISING
ART DIRECTION
2020
BERGHS SCHOOL OF COMMUNICATION
ADVERTISING
ART DIRECTION
2017
CREDIT
Most showcased work on this website is the result of collaborating with a lot of talented
individuals, including creatives, strategists, producers, directors etc.