hej!
I’m Felix, an art director from Sweden based in the US.
I’m currently at Critical Mass.
Some quick hits:
- Launched a celebration of how US fans soccer.
- Reunited the most iconic TV cast of all time.
– Released Lil Nas X’s new single with Vitaminwater.
- Brought Coca Cola in to the virtual gaming realm.
- Made water seem smart, kinda.
Peace!
︎︎︎
EXPERIENCE
2023 – PRESENT
Critical Mass | Art Director |
Clients: AT&T & New Business
Critical Mass | Art Director |
Clients: AT&T & New Business
2022
Havas International | Art Director |
Clients: Smartwater, Coca-Cola, Vitaminwater
Havas International | Art Director |
Clients: Smartwater, Coca-Cola, Vitaminwater
2021
Cutwater | Art Director |
Clients: Harvest Snaps, Feels, Dermapen
& New Business
Cutwater | Art Director |
Clients: Harvest Snaps, Feels, Dermapen
& New Business
2020
Hi5Agency | Freelance Designer |
Clients: Spotify, Benjamin Moore, Blizzard
Hi5Agency | Freelance Designer |
Clients: Spotify, Benjamin Moore, Blizzard
2020
Apple | Content Curator |
Clients: ︎
Apple | Content Curator |
Clients: ︎
AWARDS
2025
Cannes Lion – 1x Silver
One Show – 1x Bronze, 4x Merits
D&AD – 3x Merits
Clio’s – 1x Gold, 1x Silver, 1x Bronze Shorty’s – 2x Gold, 2x Silver, 1x Bronze
Cresta Awards – 4x Silver, 2x Bronze
Webby – 3x Winner
Cannes Lion – 1x Silver
One Show – 1x Bronze, 4x Merits
D&AD – 3x Merits
Clio’s – 1x Gold, 1x Silver, 1x Bronze Shorty’s – 2x Gold, 2x Silver, 1x Bronze
Cresta Awards – 4x Silver, 2x Bronze
Webby – 3x Winner
2020
One Show Young Ones – 1x Gold
Greater SF Addys – 1x Gold, 3x Silver, 1x Bronze District Addys – 4x Silver
AAU Spring Show – 1x Bronze
One Show Young Ones – 1x Gold
Greater SF Addys – 1x Gold, 3x Silver, 1x Bronze District Addys – 4x Silver
AAU Spring Show – 1x Bronze
FEATURES
Personal Press
“Thriving in advertising” - One Club
“Intro, Felix, art director” - Medium
“From stockholm to the US” - Berghs
“Berghs students set new record” - Berghs
“Thriving in advertising” - One Club
“Intro, Felix, art director” - Medium
“From stockholm to the US” - Berghs
“Berghs students set new record” - Berghs
Work Featured
AdWeek, AdAge, Hypebeast
The Drum, Campaign, Muse by Clio
Dailymail, USAToday, PeopleMagazine
FastCompany
AdWeek, AdAge, Hypebeast
The Drum, Campaign, Muse by Clio
Dailymail, USAToday, PeopleMagazine
FastCompany
Judging
The Shorty Impact Awards
One Club Young Ones - ACD
The Shorty Awards
AIVA Communicator Awards
Le Book Creative Awards
One Club - Portfolio Night SF
Content Marketing Awards
The Shorty Impact Awards
One Club Young Ones - ACD
The Shorty Awards
AIVA Communicator Awards
Le Book Creative Awards
One Club - Portfolio Night SF
Content Marketing Awards
EDUCATION
2020
Academy of Art University | Advertising |
BFA, Advertising
Academy of Art University | Advertising |
BFA, Advertising
2017
Berghs School of Communication | Advertising |
Bachelor Programme
Berghs School of Communication | Advertising |
Bachelor Programme
CREDIT
Most showcased work on this website is the result of collaborating with a lot of talented
individuals, including creatives, strategists, producers, directors etc.