the everyday explorer
the north face
the north face
recognition
1x gold pencil//one show young ones
1x gold pencil//one show young ones
The Everyday Explorer is a collaboration between google maps and the north face to promote exploration every day. It serves as a reminder to ourselves of the importance of excitement in one’s everyday life.
the everyday explorer serves as a reminder to ourselves of the importance of excitement in one’s everyday life.
#01 case study
#02 billboards


#03 data tracking website & google maps feature


art director: felix lundqvist
copywriter: fredrik svensson von schreeb