SLEEP WITH RAIN
The Idea︎︎︎
To demonstrate how AT&T simplifies starting a business, we brought back a group notoriously bad at it—the cast of The Office, one of the most streamed shows ever. Our message was clear: if they can launch a business, anyone can.
dreamwithrainn.com
To demonstrate how AT&T simplifies starting a business, we brought back a group notoriously bad at it—the cast of The Office, one of the most streamed shows ever. Our message was clear: if they can launch a business, anyone can.
dreamwithrainn.com
The Agency︎︎︎
Omnicom Group(Critical Mass & BBDO LA)
The Client︎︎︎
AT&T
The Press︎︎︎
FastCompany, AdAge, USAToday, Dailymail, TheDrum, Adweek & more.
The Results︎︎︎
- 2,3 Billion earned media impressions
- 150 Million views(& counting)
- 99% Positive Social Media Sentiment
- Cannes Lions Silver - Social & Digital
Omnicom Group(Critical Mass & BBDO LA)
The Client︎︎︎
AT&T
The Press︎︎︎
FastCompany, AdAge, USAToday, Dailymail, TheDrum, Adweek & more.
The Results︎︎︎
- 2,3 Billion earned media impressions
- 150 Million views(& counting)
- 99% Positive Social Media Sentiment
- Cannes Lions Silver - Social & Digital
TEASER
We launched the campaign by releasing content that hinted at a reunion.The posts blew up on social media and Linkedin, with video’s gaining more than 25M+ views in less than a week.
LAUNCH SPOT
PILLOW
We created an actual pillow with functional built in speakers for fans to sleep with rain at home.
WEBSITE
On launch day we created a website for fans to follow the journey and sign up for a chance to get the pillow.
PLAYLIST
A 6 track album featuring ASMR-style VO from the cast, guiding you to sleep.
OLV SPOTS
CREDIT
Most showcased work on this website is the result of collaborating with a lot of talented
individuals, including creatives, strategists, producers, directors etc.