FANS SOCCER CLUB


The Idea︎︎︎
In the US, soccer is different.
We created this campaign as a celebration to all the different ways we soccer, and how AT&T connects us to them. We highlighted 5 different clubs in broadcast, OLV and social. We also designed custom jerseys and crests for each club.
This is how we soccer.


Creatives︎︎︎
 GCD: Benjamin Jara
CD: Fernando Brevilieri, Alejandro Perez
ACD: Jazz Cabau, Juan Arboleda, Tim Rocklage
Art Director: Felix Lundqvist, Luis Baca
Copy: Emily Dendinger, Marisol Acuna

Director︎︎︎
Georgia Hudson
The Agency︎︎︎
Omnicom Group(Critical Mass, Dieste & BBDO LA)

The Client︎︎︎
AT&T

The Press︎︎︎
Adage, Adweek, Shots Mag, Source Creative




ANTHEM SPOT :6Os







CLUBS



MY DAD THINKS I ONLY ROOT
FOR MEXICO




I WEAR THE JERSEY JUST
FOR STYLE





I USE SOCCER CELEBRATIONS IRL









SOCCER MOMS WHO KNOW

KNOW MORE THAN THE COACH



I WATCH THE GAME NO
MATTER THE TIME ZONE





OLV SPOTS







SOCIAL SPOTS











SLEEP WITH RAIN


The Idea︎︎︎
To demonstrate how AT&T simplifies starting a business, we brought back a group notoriously bad at it—the cast of The Office, one of the most streamed shows ever. Our message was clear: if they can launch a business, anyone can.
dreamwithrainn.com


Creatives︎︎︎
Matt Miller, Juliette Geraghty, Ash Tavassoli, Terry Lee, Jordy Molloy, Chris Santiant, John Olson, Jazz Cabau, Juan Arboleda, Arion Lapuz, Felix Lundqvist, Matt Goldberg

Director︎︎︎
Mark Molloy
The Agency︎︎︎
Omnicom Group(Critical Mass & BBDO LA)

The Client︎︎︎
AT&T

The Press︎︎︎
FastCompany, AdAge, USAToday, Dailymail, TheDrum, Adweek & more.

The Results︎︎︎
- 2,3 Billion earned media impressions
- 150 Million views(& counting)
- 99% Positive Social Media Sentiment
- Cannes Lions Silver - Social & Digital




TEASER

We launched the campaign by releasing content that hinted at a reunion.  
The posts blew up on social media and Linkedin, with video’s gaining more than 25M+ views in less than a week. 




LAUNCH SPOT






PILLOW

We created an actual pillow with functional built in speakers for fans to sleep with rain at home. 

WEBSITE

On launch day we created a website for fans to follow the journey and sign up for a chance to get the pillow.

PLAYLIST

A 6 track album featuring ASMR-style VO from the cast, guiding you to sleep.

OLV SPOTS










ULTIMATE YOU


The Idea︎︎︎
Coca-Cola wanted to partner with League of Legends for a new launch, a flavor unlike any other. Coca-Cola Ultimate, the first flavor that immerses the player in the center of the story, with a taste of XP. We crafted a story where, for the first time ever, you weren’t just playing the game—you became the hero. 


Creatives︎︎︎
Martin Magner, Daniel Cobb
Katie Hughes, Brandon Greenbaum, Kat Broydo, Madi Getgood, Felix Lundqvist

Director︎︎︎
Miles&AJ
The Agency︎︎︎
Havas International + Virtue WW

The Client︎︎︎
Coca-Cola

The Press︎︎︎
Adage, Adweek, The Verge, Polygon.




TEASER LAUNCH


Nexus Crystals in the League of Legends lore are potent magical cores.
We kicked off the campaign by launching this teaser.



EXPERIENCE


With cutting-edge tech, we invited fans into the ultimate cinematic experience, where they become the star. By snapping a photo, their face is mapped onto the hero of the story, letting them see themselves in their most epic form. The film followed a protagonist as they ventured through a series of video game inspired worlds collecting nexus crystals - aspiring to reach their ultimate potential.



MICROSITE


A website where participants can upload a photo of yourself and place themselves at the center of the story. After the story has played out participants were provided with shareable content with themselves as the hero.



INFLUENCER CAMEO


League of Legends streamer MrsChimChim, made a cameo in the film. Her appearance not only thrilled loyal followers but also helped spread the word, leading to a fun and engaging unboxing video on her Twitch channel.





MISSIONS, STICKERS & IN GAME EMOTES


Emotes are key for player expression and communication. We introduced three new emotes as quest rewards, along with stickers for sharing.











NOURISH EVERY YOU


The Idea︎︎︎
We wanted to build a social platform around the concept of the different you’s you experience during a Day in the life. Nourish Every You was the result, a celebration of all the versions of you—including quirky, focused or even when you’re feeling reptile.


Creatives︎︎︎
Marques Gatrell, Brandon Henderson, Daniel Cobb, Katie Kilberg, Katie Hughes, Jeffrey Rozman, Daniel Bear Hunley, Felix Lundqvist

Director︎︎︎
Tanu Muiño
The Agency︎︎︎
W+K(Brand) & Havas(Social)

The Client︎︎︎
Vitaminwater

The Press︎︎︎
Adage, Adweek, Hypebeast, Rolling Stone etc.

SOCIAL SPOTS

Each spot represents LNX’s different you’s in a day, nourished by Vitaminwater.


DIGITAL PRESENCE

A dynamic, playful, social first visual.
Using stacked heads as the key visual to represent different moods.



SOCIAL POSTS










UNCONVENTIONALLY SMART



The Idea︎︎︎
When you’re hydrated, you get in the flow of making smarter choices. Pete is in the flow zone from how much he’s been hydrating. So we stole him for a day and asked him to answer some hydration related fan questions.
Stay hydrated, make smarter choices.

Credits︎︎︎
Daniel Cobb, 
Katie Hughes, Felix Lundqvist,
John Fain
The Agency︎︎︎
Havas

The Client︎︎︎
Smartwater

The Results︎︎︎
- 731M+ impressions
- The truth behind Pete’s & Kim’s tattoos




SOCIAL SPOTS


Fan questions with vague & smart Pete answers, labeled “Dear Pete”.


SOCIAL GIFS


GIF’s that were launched after the content for fans to add a touch of Pete to their posts.


CREDIT

Most showcased work on this website is the result of collaborating with a lot of talented
individuals, including creatives, strategists, producers, directors etc.