SHARE YOUR FEELS
The Idea︎︎︎
Music makes us feel something we can’t put in to words. We were tasked with visualizing what a feeling might look like. With a complex product we wanted to make something so technical feel authentic and human.
[feels was an app founded by interscope executives, funded by alphabet. It uses AI to match what you’re typing with music; it grabs a snippet of a song that represents what you just wrote. ]
Music makes us feel something we can’t put in to words. We were tasked with visualizing what a feeling might look like. With a complex product we wanted to make something so technical feel authentic and human.
[feels was an app founded by interscope executives, funded by alphabet. It uses AI to match what you’re typing with music; it grabs a snippet of a song that represents what you just wrote. ]
The Agency︎︎︎
Cutwater
The Client︎︎︎
Feels
Year︎︎︎
2021
Cutwater
The Client︎︎︎
Feels
Year︎︎︎
2021
LOGO
COLOR PALETTE & TEXTURE
Visualizing what nostalgia could look like through colors, grainy fragmentinggradients and frames that would contain the content.
OOH
PRODUCT DEMO
CREDIT
Most showcased work on this website is the result of collaborating with a lot of talented
individuals, including creatives, strategists, producers, directors etc.