the new normal
ficticious brand

recognition
1x silver (book design)//greater sf addys
1x silver (book design)//district addys
1x bronze (outdoor advertising)//greater sf addys
1x bronze (integrated)//aau spring show

We made this campaign with a twist of fun to encourage the upcoming generation to choose a more sustainable food alternative, insects. Since insects are more commonly eaten in the eastern hemisphere and our target audience were in the western, we highlighted the astounding similarities between insects and western food.

who decided that crab is more of a delicacy than a crispy toasted spider?