UNCONVENTIONALLY SMART
Credits︎︎︎
Daniel Cobb,
Katie Hughes, Felix Lundqvist,
John Fain
Daniel Cobb,
Katie Hughes, Felix Lundqvist,
John Fain
The Agency︎︎︎
Havas
The Client︎︎︎
Smartwater
The Results︎︎︎
- 731M+ impressions
- The truth behind Pete’s & Kim’s tattoos
Havas
The Client︎︎︎
Smartwater
The Results︎︎︎
- 731M+ impressions
- The truth behind Pete’s & Kim’s tattoos

SOCIAL SPOTS
Fan questions with vague & smart Pete answers, labeled “Dear Pete”.
SOCIAL GIFS
GIF’s that were launched after the content for fans to add a touch of Pete to their posts.









CREDIT
Most showcased work on this website is the result of collaborating with a lot of talented
individuals, including creatives, strategists, producers, directors etc.