UNCONVENTIONALLY SMART



The Idea︎︎︎
When you’re hydrated, you get in the flow of making smarter choices. Pete is in the flow zone from how much he’s been hydrating. So we stole him for a day and asked him to answer some hydration related fan questions.
Stay hydrated, make smarter choices.

Credits︎︎︎
Daniel Cobb, 
Katie Hughes, Felix Lundqvist,
John Fain
The Agency︎︎︎
Havas

The Client︎︎︎
Smartwater

The Results︎︎︎
- 731M+ impressions
- The truth behind Pete’s & Kim’s tattoos




SOCIAL SPOTS


Fan questions with vague & smart Pete answers, labeled “Dear Pete”.


SOCIAL GIFS


GIF’s that were launched after the content for fans to add a touch of Pete to their posts.


CREDIT

Most showcased work on this website is the result of collaborating with a lot of talented
individuals, including creatives, strategists, producers, directors etc.